Privacy Policy

Last Updated: 14 March 2025

At testfeed, we’re committed to protecting your privacy and being transparent about how we use your data. This privacy policy explains what information we collect, how we use it, and the steps we take to ensure it remains secure.

1. Information We Collect

1.1 Account Information

When you create an account or join our waitlist, we collect:

  • Your name and email address
  • Job title and industry (optional)
  • Company name (optional)

1.2 Content Data

When you use our service to test content, we collect:

  • The content you submit for testing
  • Your target audience parameters
  • Content performance metrics and test results

1.3 Usage Data

We automatically collect information about how you interact with our service:

  • Log data (IP address, browser type, pages visited)
  • Device information (device type, operating system)
  • Usage patterns and feature engagement

1.4 Cookies and Similar Technologies

We use cookies and similar tracking technologies to enhance your experience and collect information about how you use our service. You can control cookies through your browser settings.

2. How We Use Your Information

We use the information we collect to:

  • Provide and improve our audience simulation service
  • Generate accurate prediction results for your content
  • Personalize your experience based on your usage patterns
  • Send important product updates and communications
  • Analyze usage patterns to improve our features
  • Maintain the security of our platform

3. How We Share Your Information

We only share your information in the following circumstances:

  • Service Providers: We work with trusted third-party services that help us operate our business (hosting, analytics, payment processing).
  • Business Transfers: If testfeed is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
  • Legal Requirements: We may disclose information if required by law, regulation, or legal process.

We never sell your personal information to third parties.

4. AI Processing and Data Security

Our service uses artificial intelligence to process your content and generate predictions:

  • Content you submit is processed by our AI systems to generate audience simulations.
  • We implement appropriate security measures to protect your data during processing.
  • We may use anonymized data to improve our AI models and prediction accuracy.

We implement industry-standard security measures to protect your information, including encryption, access controls, and regular security assessments.

5. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

  • Access, correct, or delete your personal information
  • Object to or restrict certain processing activities
  • Data portability (receiving your data in a structured format)
  • Withdraw consent for optional processing

To exercise these rights, please contact us at privacy@testfeed.ai

6. Data Retention

We retain your information for as long as your account is active or as needed to provide you services. We will delete or anonymize your information upon request or after an extended period of inactivity, except where we need to retain certain information for legitimate business or legal purposes.

7. International Data Transfers

We may transfer, process, and store your information on servers located outside of your country of residence, including in Australia, the United States, and other countries. We ensure appropriate safeguards are in place to protect your information when transferred internationally.

8. Children’s Privacy

Our services are not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us.

9. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by posting the updated policy on our website or by email.

10. Contact Us

If you have questions or concerns about this privacy policy or our data practices, please contact us at:

Email: privacy@testfeed.ai

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