Customer Feedback On-demand.

We build AI personas of your real customers, so you can test ideas, messaging, and products before launch.

Research, positioning, and concept testing - without recruiting panels or waiting weeks.

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See how it works

Trusted by teams across FMCG, SaaS, media, and consumer brands.

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Traditional insights can’t keep up.

You can’t test every pack, every price, every promotion.

Traditional research is slow, expensive, and impossible to scale at the speed modern teams operate.

With TestFeed, your customers are always within reach.

What is TestFeed?

Turn your existing customer research into an on-demand panel of your actual customers. 

TestFeed turns your existing customer research into AI personas of your real customers, helping teams test concepts, messaging, pricing, and campaigns before launch - without waiting weeks for traditional research.

Soft pink daisy flower in dreamy pastel sky
Soft pink daisy flower in dreamy pastel sky

How does it work?

  • A/B Test

    Compare two or more options side-by-side and

    discover which resonates most with your audience.

    Packaging, landing pages, ad creatives, taglines

  • Concept Test

    Present a product idea or concept and get multi-

    dimensional feedback - appeal, clarity and

    purchase intent.

    New products, features, campaigns, brand positioning

  • Survey

    Ask your population a structured set of questions.

    Mix ratings, multiple choice, and open-ended

    responses.

    Brand perception, satisfaction, market research

Submit your brief once.

Stimulus, question, audience. Pick a template.

Build your on-demand panel.

Filter by age, gender, location.

Run studies instantly.

Watch your audience react in real time.

Get your verdicts.

A clear score, a clear call: green light, tweak, or kill.

  • A/B Test

    Compare two or more options side-by-side and

    discover which resonates most with your audience.

    Packaging, landing pages, ad creatives, taglines

  • Concept Test

    Present a product idea or concept and get multi-

    dimensional feedback - appeal, clarity and

    purchase intent.

    New products, features, campaigns, brand positioning

  • Survey

    Ask your population a structured set of questions.

    Mix ratings, multiple choice, and open-ended

    responses.

    Brand perception, satisfaction, market research

Submit your brief once.

Stimulus, question, audience. Pick a template.

Build your on-demand panel.

Filter by age, gender, location.

Run studies instantly.

Watch your audience react in real time.

Get your verdicts.

A clear score, a clear call: green light, tweak, or kill.

What teams are learning with TestFeed.

  • "Faster reads on what's working. It's changed how we make decisions."

    Tim O'Sullivan

    Bae Juice

  • "We catch things earlier, before media and launch. It's just so much cheaper to fix it with TestFeed."

    Caitlyn Mefflin

    Andie Body

  • "It's saved us rounds of second-guessing."

    Stefan Di Benedetto

    Sol Bevi

  • "Faster reads on what's working. It's changed how we make decisions."

    Tim O'Sullivan

    Bae Juice

  • "We catch things earlier, before media and launch. It's just so much cheaper to fix it with TestFeed."

    Caitlyn Mefflin

    Andie Body

  • "It's saved us rounds of second-guessing."

    Stefan Di Benedetto

    Sol Bevi

  • "Faster reads on what's working. It's changed how we make decisions."

    Tim O'Sullivan

    Bae Juice

  • "We catch things earlier, before media and launch. It's just so much cheaper to fix it with TestFeed."

    Caitlyn Mefflin

    Andie Body

  • "It's saved us rounds of second-guessing."

    Stefan Di Benedetto

    Sol Bevi

Built for faster, more confident decisions.

Marketing Teams

Shape campaigns, creative, and messaging with real customer direction before launch.

Insights Teams

Scale ongoing research without relying on slow recruitment and expensive panel cycles.

Brand Teams

Test positioning, packaging, and messaging across different customer segments.

Product Teams

Validate product concepts, pricing, and launch decisions before going to market.

Agency Partners

Run faster validation studies for clients without traditional research overhead.

Innovation Teams

Explore ideas, concepts, and strategic directions with continuous customer feedback.

Why TestFeed is different.

Antler-backed

Built inside Antler, the global early-stage VC behind 1,500+ founders.

POWERED BY SSR

POWERED

BY SSR

Powered by SSR peer-reviewed methodology

Powered by SSR, a published research method (Maier et al., 2024).

Calibrated to your market

A representative audience, ready to test against from day one.

Built for consistency

Designed for scalable, repeatable research workflows.

The Problem

You can't test every pack, every price, every promotion. 
Research is costly. 
Deadlines don't wait. 

Traditional insights can't keep pace.

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CUSTOMER 7823

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CUSTOMER 4930

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Use your existing research.

Frequently asked questions.

How is this different from a survey panel?

Traditional panels give you one read at one moment in time. TestFeed gives you a calibrated audience you can return to before every decision.

Is this AI?
How fast are results?
Who is this for?
How accurate is it?
What can I test?
How does this fit alongside the research I already run?
How do I get started?

Stop guessing what customers want.

Test concepts, messaging, and campaigns before launch.